DIRECTOR OF MARKETING
Women’s Lifting Club
As the Director of Marketing for the Women’s Lifting Club at Clemson University, I have played a significant role in creating a community where women are empowered through fitness and weightlifting. Responsible for managing our social media accounts, I grew our Instagram to over 1,000 followers and created engaging content that played a pivotal role in attracting new members. I also led our media team of seven, mentoring and managing their contributions. This work has enhanced my leadership, organizational, and problem-solving skills. This position has also given me a platform to develop my skills in photography, videography, content creation, and content management.
ROLES & RESPONSIBILITIES
My Passion Project
- Event Marketing: Collaborated with team members to promote and create content around events directed towards over 500 members.
- Social Media Strategy: Implemented data-driven social media strategies, growing Instagram following to over 1,000.
- Team Leadership: Managed and mentored a media team of seven, overseeing their contributions and organizing tasks.
- Content Creation: Developed and produced engaging content, including photography and videography, to enhance the organization’s visual presence.
- Brand Partnerships: Developed visual narratives for brand collaborations, showcasing their products while aligning with our mission to empower women through fitness.
MEASURES OF SUCCESS
Numbers, Numbers, Numbers!
- Grew Instagram following to over 1,000
- Reached over 15,000 accounts in September 2024
- Helped grow club to over 500 members
- Shared reels garnering over 5,000 views
- Executive board applications increased by 36% after Instagram campaigning
- Highlighted over 10 brand partnerships via social media content
GALLERY
